Why You Should Use CGI Instead of Photography to Showcase your Products

So you’ve created a banging product and want to show it off. Between R & D and Ecommerce, do you have the time and resources to create product shots that will go into your marketing material? Photography typically includes pre-production, production, and post-production, so let’s first take a look at what that content production really involves. 3d Product Animation Company London

In pre-production once you have a photographer with the right photography kit, you will need to travel to your chosen location or design your set, and simulate the environment or capture natural lighting to get the perfect shot. On the day of the shoot, you might want to work with one or a few models, or some assistants to help youcapture the right moments, take multiple angles, highlight features that display details, and duplicate multiple shots to showcase similar products. After you have your shots, you will then start with your editing, retouching, or reshooting until you get the perfect images. Animation Production Company London

 While photography editing is a skill that can make a substantial impact on the quality of a product photo, these edits can only go so far. Creating a computer-generated model or CGI (computer-generated imagery) of a product gives you a complete record of it – this could be delivered in all kinds of angles, colors and textures, and without any design or size restrictions. Product Rendering UK

Here are some reasons why CGI is a much better option than photography

1.    See them before they exist.

CG product imagery is now almost impossible to be distinguished from genuine photographs. It allows companies to showcase their products in every size/colour/angle/texture before they even manufacture it.

2.    Show your range.

If you need imagery for a product that comes in multiple colors or finishes, the engineering design files of the product can be used to create the product digitally, then apply the necessary specification change-outs. 

3.    Forget the laws of physics.

Showcase products with dynamic features or moving assemblies that can be challenging to capture with a camera. This is especially fitting for brands in the industrial or technical world who aren’t a fan of sawing their expensive equipment in half to show fluid flow.

“High-quality” product photographs are necessary to promote your products or to use in online advertising, marketing and branding.

3D rendering would still take too long to be cost-efficient for some items, such as trees, animals and other organic things, and just don’t look right when they’re computer generated. The best solution to this would be to merge the two imagery mediums together. Industrial Animation UK

For the sake of authenticity, we photograph the product, then render CGI over it, wiping out any imperfections, and adding textures, colors or even movement.

Other types of video that businesses can use are:

-       Promo Video (a.k.a Teaser Video to build hype around your product)

-       Demo Video (demonstrate product features to justify the buyer’s purchase)

-       Explainer Video / How-To Video (Tutorials on how to use your product)

-       Case Study Video (a.k.a customer stories or testimonials from people who benefited from your product or service)

-       Thought Leadership Video (establish expertise by building thought leadership into your industry)

-       Webinar (educating customers about issues related to your industry)

-       Personalized Video (create personal connections with your customers and leads by including the audience into your story)